OnARide
We Crafted a platform where user can simelessly book there self driving (You drive the car) through the website or it mobile application.
Project Overview
This project focused on redefining the self-drive rental experience to deliver a smarter, more seamless, and emotionally engaging mobility journey. The objective was to create an ecosystem that merges technology, trust, and convenience — allowing users to explore with independence while maintaining complete control over their ride. Collaborating closely with stakeholders, we established goals around accessibility, reliability, and real-time performance optimization. From the earliest design frameworks to functional prototypes, every stage was guided by a commitment to user-first innovation and brand consistency. Our role was to bridge the gap between digital infrastructure and physical mobility by crafting a platform that was not only efficient but also human-centric and inspiring. We began with extensive research and journey mapping to define user behaviors, key decision points, and service touchpoints — forming the foundation of a cohesive and effortless rental experience from booking to return.
In an evolving landscape of modern mobility, the brand approached us with a clear vision — to reimagine the self-drive rental experience in a way that not only embodied their core values but also prepared the platform for future scalability. Their existing system lacked consistency, fluidity, and the intuitive flow users expect from on-demand mobility services. The challenge was to transform this fragmented process into a connected, frictionless journey that inspires confidence, strengthens brand trust, and adapts effortlessly to growing user demands and technological evolution.
Visual Identity & Component Architecture
Once the strategy was finalized, we moved into the design and development of the self-drive rental platform. Our UX process began with low-fidelity wireframes and journey maps to outline booking flow, navigation behavior, and key decision touchpoints. After validating these interactions, we transitioned into high-fidelity prototypes, refining interface components, motion states, and real-time feedback elements. These designs formed the foundation of a cohesive digital design system that seamlessly blended brand storytelling with intuitive mobility experiences — ensuring every interaction felt consistent, confident, and effortless across web and mobile environments.
Brand Establishment
Website and mobile app
Function legality and everything needed for a new brand
Real-Time Environmental Feedback
Ensuring real-time system feedback was a core focus throughout the development of the self-drive rental platform. In mobility applications, users expect their actions—whether selecting a car, updating a route, or managing a booking—to trigger instant and reliable responses. To meet this expectation, we engineered responsive data loops that provided immediate visual, auditory, and system-level feedback. Dynamic interface cues—such as status indicators, live map updates, and trip progress animations—were triggered based on user input and vehicle telemetry to enhance clarity and control. We conducted extensive testing across multiple devices and network conditions to ensure latency accuracy, synchronization consistency, and seamless feedback performance. Optimization techniques such as lightweight API calls, smart caching, and predictive response algorithms helped maintain smooth, real-time interactivity throughout the user journey.
